Monday, May 25, 2009

Freedom of Choice

We often think that choice – more options – is good, but maybe not. Check out this excellent TED talk video.

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Add an option; go to jail.

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