Monday, May 25, 2009
Freedom of Choice
We often think that choice – more options – is good, but maybe not. Check out this excellent TED talk video.
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
Add an option; go to jail.