Saturday, May 23, 2009
Wired to Care
WIRED to CARE
by Dev Patnaik
Patnaik claims that companies prosper when they create widespread empathy. He's so right.
At Hewlett-Parkard we called this next bench, creating products for the person at the next workbench – someone we knew well. At Apple we aimed to create products for mere mortals, often our not-so-tech-savvy mothers.
At Aplia we ask what challenges our instructors and students are facing, and look for ways that technology might help.
In each case, the key is empathy - walking a mile in our users shoes. The book's a great read.