We often think that choice – more options – is good, but maybe not. Check out this excellent TED talk video.
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
www.ted.com/index.php/talks/barry_schwartz...
Add an option; go to jail.
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